Categories:
services:
website Creation
Challenges:
besoins:
Challenges & goals
Anew era for Very Bag Trip : modernity and performance for an enhanced user experience
Manuel, the founder of Very Bag Trip, came to us with a clear vision: to give his company a strong and professional brand image. His outdated and inefficient website was damaging his brand’s credibility. The design made it difficult to browse information, and the poorly designed booking system led to significant financial losses.
Our team of digital marketing experts took on this project with a precise mission: to reinvent the user experience. After an in-depth analysis of visitor needs, we focused on several key aspects:
- Modernizing the visual identity to reflect a professional and engaging brand image.
- Optimizing navigation to provide a smooth and intuitive browsing experience.
- Redesigning the booking system to simplify the process and maximize conversion rates.
Solutions & results
For this project, we prioritized close collaboration with our client. We organized several workshops to combine his industry expertise with our UX design know-how. The goal: to define the essential elements for presenting travel destinations in a clear and impactful way. These elements included :
- The featured destination,
- Key travel details,
- Available departure dates,
- Remaining spots,
- And, of course, the price.
Using this information, we designed dedicated destination pages, structured for optimal data hierarchy, ensuring that users can quickly find what they are looking for.
The details are not the details.
They make the design.Charles Eames
Streamlining the Booking Process
Once users land on the destination page, we focused on optimizing the booking experience. The result? A clear and straightforward presentation of upcoming departures, paired with a simple system allowing users to:
- Select additional options with a single click,
- Easily pay a deposit.
Measurable Results
Since the launch of the new website, Manuel has experienced strong growth thanks to an effective SEO strategy that has significantly increased traffic. His new, modern, and professional visual identity reinforces the image of a dynamic and ambitious company.
Finally, the improved user experience has delivered impressive results: the conversion rate skyrocketed by 75%, turning visits into bookings.
