Dreaming of a website that ranks at the top of search results?
Whether you’re planning to launch a new website for your business or already have one that’s been online for a few years, your goal is the same: to appear at the top when users search online.
You want to rank on the first page for relevant keywords and attract as many visitors as possible to your site.
It may sound ambitious, but there’s a solution designed exactly for that: SEO, or Search Engine Optimization.
SEO: The key to boosting your online visibility


What is SEO?
SEO (Search Engine Optimization) is a key strategy for making your website visible to internet users. It involves optimizing your site’s content so it appears among the top results on search engines like Google when users search for specific keywords.
But how does SEO actually work — and why is it so important for your website?
SEO in Action: A Real-Life Example
Let’s take a practical example.
Imagine you live in Nivelles and you’re looking for a photographer who specializes in family photo sessions. You’ll probably type one of the following searches into Google:
- “Photographer Nivelles”
- “Family photoshoot Nivelles”
- “Family photography Nivelles”
These phrases are called keywords, and they play a crucial role in SEO.
If your website includes these terms in a relevant and natural way, there’s a high chance it will appear among the top results.
How does SEO work?
SEO is like a game of attraction between your website and search engines. Here’s how it works:
- Relevant keywords : Search engines “detect” your site when it contains the words users are searching for. These keywords need to be strategically placed throughout your content to match user intent.
- High-quality content : Search engines reward websites that provide clear, accurate, and useful answers. Your content should be well-written, informative, and structured around real questions users are asking.
- Technical performance : A well-ranked site is clean in its code, loads quickly, and is fully mobile-responsive.
- Backlinks : These are links from other websites that point to yours. They boost your site’s authority and improve your visibility in search results.
SEO vs SEA: Why go organic?
SEO stands out for its long-term impact. While it requires time and consistency, the results are lasting and stable. Unlike SEA (Search Engine Advertising), which relies on paid campaigns, SEO continues to work even when you’re not actively spending. It’s a smart, sustainable investment in your online visibility.

Our role in your SEO strategy
At Just Like U, we handle your SEO through a three-step approach designed to deliver lasting results :
1. In-depth analysis
We start with a thorough audit of your website and your industry:
- Keyword research and positioning analysis
- Use of powerful tools like Google Analytics to understand visitor behavior
- Identification of improvement opportunities tailored to your business needs
2. A customized SEO strategy
We build a strategy that fits your goals, including:
- Content optimization for relevant keywords
- Technical improvements to boost performance and user experience
- A plan for creating quality backlinks and publishing regular content
3. Ongoing monitoring and maintenance
SEO is an ongoing process. We ensure:
- Regular updates of keywords and content
- Integration of high-value backlinks to boost your authority
- SEO-optimized blog writing to drive qualified traffic
What you should remember about SEO
SEO is an essential investment for any business that wants to stand out online. It’s a natural and sustainable process that takes time, consistency, and the right expertise.
At Just Like U, we bring all of that to the table — transforming your website into a high-performing tool that attracts more of the right visitors. Ready to take your online visibility to the next level? 🚀